Video sharing website YouTube has added a button which plays the sound of vuvuzela horns over its clips.
The World Cup feature appears in the shape of a football on the bottom right hand corner below the screen.
It allows fans of the controversial African plastic trumpet to overlay its sound on film clips, often to hilarious effect.
Clips that are proving popular thanks to the new feature include David Cameron's speech on being voted into 10 Downing Street, and a USA vs England Lego match.
A fist fight in the Nigerian parliament following the suspension of 11 legislators takes on an entirely new flavour thanks to the button, as do the antics of a group of baby panda bears on a slide.
But the film clip best suited to the vuvuzela soundtrack is President Barack Obama's duel with a fly during a broadcast interview with MSNBC.
However, many technology blogs have reacted with despair to the website's move.
"YouTube always has had a way with pranks," Tech Crunch's Jason Kincaid wrote. "Clicking it will activate an endless, incredibly annoying sound that sounds vaguely like a swarm of insects."
And Stan Schroeder, on social media blog Mashable, said: "As if we haven't been hearing the buzzing sound of vuvuzelas enough in the last couple of days."
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