A babywear manufacturer has launched a 'denim' nappy for fashion conscious toddlers.
The jean nappy has denim-style pockets at the side and the back along with the usual inner lining to stop unfortunate leakages.
Manufacturer Huggies says it means parents only have to bother with one bottom layer for their children, instead of putting clothes over nappies.
But the company runs the risk of being accused of foisting fashion on youngsters, reports the Daily Mail.
An advertisement on YouTube shows onlookers going slack-jawed at the sight of a 'cool' toddler clad wearing the denim nappy.
Then up comes the slogan: "The coolest you'll look pooping your pants."
The jean nappies are modified disposable Huggies Little Movers and cost £8 for 29, in three different sizes.
They are not actually denim but designed to look like jeans and are currently available in the US where they have been a huge success.
A Huggies spokesman said: "Jeans have always been a Mommy fashion must-have, but now it's time for their little ones to steal the style.
"Denim has always been a summer style staple, and the Huggies Jeans Diapers are no exception - they are a unique, fun and stylish way to make your little one the coolest and cutest around."
0 comments:
Post a Comment