A bid to set a new world record for the number of women being photographed wearing bikinis failed - after only 42 turned up.
Organisers had hoped to enter the record books by getting more than 1,923 women wearing bikinis on the beach at Southend-on-Sea.
A poor weather forecast in the Essex seaside town was blamed for the disappointing turnout, reports the Daily Telegraph.
One said that only 42 had turned out to raise money for Southend Hospital's breast cancer appeal, the oldest of whom was in her 80s.
Debbie Reynolds, 23, said she thought they would at least break the UK record of 320.
She said: "It was sunny and everything, so we thought we'd get a good turnout, but it was very sad when we realised that 42 was the grand total.
"It's pretty rubbish I must admit. We really need to try harder. It made be feel pretty embarrassed to be British when we can't even mount a decent challenge."
Tracy Jones added: "I don't think the terrible weather yesterday and forecast today helped. It was a beautiful day but I think a lot of people made up their minds yesterday."
It means the existing world record of 1,923 bikini-clad women, set in Russia last year, still stands.
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