Transformers robots are still one of Britain's most popular toys after a quarter of a century despite a dramatic change in children's tastes, say retailers.
The 'Robots in Disguise' are as popular today as they were in 1985, industry figures show, reports the Daily Telegraph.
Experts from Toys R Us have disclosed the best-selling toys of the past 25 years as it celebrates a quarter of a century of trading.
And despite the way children's playtime habits have changed in that time, it seems youngsters still appreciate the wars between the Autobots and the Decepticons.
Experts said the 2007 Hollywood film, starring Megan Fox and Josh Duhamel, helped keep the toys in the bestseller range.
"While technology is now more popular than ever before with children, customers who have been with us for the full 25 years will start to recognise some toys which are making a comeback," said Mike Coogan, the chain's marketing director.
"Back in the eighties all the kids wanted to own the Transformers robots, and while they died out during the nineties they are hugely popular once again due to the 2007 movie which was based on the original series."
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